Banks intend to increase consumer credit by 18% in 2009, which is below the 32% increase in 2008, which by all accounts could be considered excessive.
Credit terms are expected to be shorter, which means more than 18% of Brazilians will have access to more credit, but for a shorter term. The net effect may result in 25% more consumers in 2009. For growth, what is important is how many products are bought rather than the credit extended.
Banco Central do Brasil.