Obama was not the first to call Lula, That's the Man.
In 2005 Jeffrey Immelt, CEO of GE, had a meeting with President Lula, who gave Immelt an overview on Brazil's competitive advantages, opportunities, problems and bottlenecks, charts and all.
Impressed, Immelt asked Lula how GE could help Brazil solve all those problems?
"That's your problem. What I want to know is how my government can help GE help Brazil."
Immelt was overheard leaving the presidential room saying, "That's the Man, That's the Man".